Job Description

Job Description

Brand : Giraffe

Location : Remote Role with occasional opportunity to travel

Job Type: Full-Time

Reporting to : Operations Consultant

Union Square Media (USM), one of the industry's respected performance marketing agencies, is looking for a driven and strategic Account Manager to help grow Giraffe, our owned-and-operated lead generation platform in the home services space.

Giraffe connects high-intent consumers searching for major home improvement projects—including windows, bathroom remodels, roofing, and more—with service providers seeking consistent, performance-driven leads.

This role is focused on building and growing relationships with home services advertisers purchasing leads through our platform. You'll be responsible for identifying and bringing on new buyers, developing partnerships, and growing existing accounts by aligning lead volume, pricing, and quality with buyer performance goals.

This is a hands-on role within a small, fast-moving team. We're looking for someone who can take ownership, build relationships with mid-market and larger advertisers, and turn opportunities into lasting partnerships. The right person is comfortable with outbound outreach, making calls, working through challenges independently, and collaborating closely with operations, technology, and leadership to drive results.

Responsibilities

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• Build and develop buyer relationships by identifying, engaging, and onboarding new home services advertisers, with a focus on mid-market and larger businesses.
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• Drive new business by proactively pursuing opportunities through outbound calls, cold outreach, networking, and existing industry relationships.
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• Act as a strategic partner to buyers, aligning lead flow, pricing, and quality with ROI goals
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• Manage onboarding, scaling, pacing, caps, and long-term retention
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• Lead performance reviews focused on CPL efficiency, acceptance rates, and downstream outcomes
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• Monitor lead quality feedback and collaborate internally to improve routing, delivery, and matching logic
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• Identify expansion opportunities across new services, geographies, and volume tiers
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• Serve as the voice of the buyer internally, partnering with operations, tech, and leadership teams
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• Take initiative: Identify what needs to be done, use available tools and resources, and move projects forward in a fast-paced, evolving environment.
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Qualifications

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• Experience managing direct advertiser or buyer relationships in performance marketing or lead generation
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• Strong understanding of marketplace dynamics and performance metrics (CPL, ROI, conversion rates)
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• Comfortable with outbound sales activity, including cold calls and proactive follow-up when needed.
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• Self-starter who is comfortable working remotely, managing their own workload, and taking ownership without constant direction.
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• Comfortable working with a small team, adapting to changing priorities, and stepping outside of a narrowly defined role when needed.
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• Data-driven mindset with strong reporting and analytical skills
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Preferred Skills & Experience

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• 4–7+ years in performance marketing, lead gen, or advertiser account management
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• Experience in home services or local high-intent categories (windows, roofing, bath, HVAC, etc.)
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• Existing relationships or connections with home services lead buyers, particularly mid-market or larger advertisers.
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• Familiarity with platforms like Everflow, CAKE, or similar tracking tools
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• Experience managing lead caps, pacing, acceptance rates, CPL, and campaign optimization.
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• Experience working with owned-and-operated (O&O) traffic or other performance-driven acquisition channels.
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